Privacy Policy

This Privacy Policy explains how Izzy ("Izzy," "we," "us") collects, uses, and shares information when you use the Izzy mobile application (the "App") or sign up for email from us on izzywolf.com. By using the App or signing up, you agree to this policy.

Information we collect

• Account information: your email address, used to create and sign in to your account.
• Profile information: details you provide such as your name or nickname, date of birth/age (optional — you can choose "Skip for now"; without it, messaging, Snobuds, the resort community, and full Izzy voice stay locked), gender (optional — "Prefer not to say" is available), home city and state, current city/state, skill level, the disciplines you ride (ski/snowboard), and an optional profile photo.
• Location data: precise GPS location while you use location features (detecting when you're at a resort, on-mountain navigation, sharing your location with friends, and safety/SOS). You control location permission in your device settings.
• Fitness and fall-detection data: your runs, vertical feet, speed, and distance while you ski or ride, so we can show you your day's stats. If you enable fall detection, the App continuously reads your device's accelerometer and gyroscope on-device to recognize a possible hard fall; if one is detected, that event (and, for SOS escalation, your location) is sent to your emergency contacts and/or ski patrol.
• Voice and audio: when you use the voice companion, audio from your microphone is captured and streamed to our AI provider to generate responses. We do not use your voice to identify you.
• AI-derived memory (paid plans): if you're on a paid plan, our AI runs a lightweight pass over your conversations with Izzy to extract durable facts you've shared — things like your home resort, skiing preferences, gear, family members you've mentioned, or injuries — so future conversations can be personalized. We never do this for accounts we identify as belonging to a child under 13. These facts are deleted when you delete your account (see "Data retention and deletion" below); there isn't a separate way to delete only this data today.
• Messages and social data: direct messages with other users (including any photos or videos you share in them), friend/"ski buddy" connections, and resort bulletin posts.
• Emergency contacts: contact details you choose to add for the SOS feature.
• Purchase information: subscription and purchase status (processed by the app stores and our subscription provider; we do not receive your full payment card details).
• Device and diagnostic data: device push-notification tokens, app version, and crash/diagnostic logs used to keep the App working.
• Device identifier (subscription device limit): on paid plans, we read a vendor-scoped device identifier (Apple's identifierForVendor on iOS, Android's SSAID) to enforce how many devices can be signed into one subscription at a time, which helps prevent account sharing. This is not an advertising identifier — it is not Apple's IDFA or Google's Advertising ID, and we do not use it for ad tracking or ad attribution.
• Free-week eligibility check (voice trial): when an adult starts the 7-day Izzy voice trial, the App stores a one-way hash (SHA-256) of a device identifier so the free week is given once per device and once per account; the identifier itself is not stored. On iOS the App also asks Apple's DeviceCheck, and on Android Google's Play Integrity, to confirm the request comes from a genuine device running our App; those services return a verdict to our servers and we keep the outcome and the time of the check, not your personal data. These checks are used only to prevent repeat free weeks and abuse.

How we use information

• Provide and personalize the App's features (voice assistant, conditions, navigation, social, and safety tools).
• Power the AI companion by processing your voice/text requests.
• Deliver notifications you've enabled (e.g., conditions, messages, end-of-day stats).
• Enable safety features, including sending SOS alerts and your location to your chosen emergency contacts.
• Process subscriptions and maintain your entitlements.
• Diagnose problems, prevent abuse, and improve the App.

Third-party services

We share information with service providers only as needed to operate the App:

• Supabase — authentication, database, and storage (your account, profile, messages).
• Google (Gemini AI & Maps) — Izzy's voice, chat and Izzy Vision run on Google's Gemini models. Only after you agree in the app, Izzy sends Google: your voice while Izzy is listening, messages you type to Izzy, photos and camera frames you share with Izzy Vision, and context that makes answers useful — your first name, age, home city and state, skill level and activities, your resort and approximate location, today's ski stats, things Izzy remembers from your past conversations, the names of the people on your family plan, and — when you ask where someone is — the on-mountain location of family members and Snobuds who share with you. Google processes this to generate Izzy's replies; Izzy does not sell it or use it for advertising. You can withdraw this consent any time in the app: Profile → AI data sharing (Google Gemini). Google also provides maps.
• RevenueCat and the Apple App Store / Google Play — subscription processing.
• Cloudflare Turnstile — verifying you're human when you sign up or sign in.
• Sentry — crash and error diagnostics.
• Expo / Apple Push Notification service / Firebase Cloud Messaging — delivering push notifications.
• Listmonk (self-hosted on Fly.io) — stores the email addresses and list choices of people who sign up for email on izzywolf.com, and sends those emails.
• Google Workspace — relays the email we send and receives bounce notifications.

These providers process data under their own privacy policies. We do not sell your personal information.

Tracking and advertising

Izzy does not include any advertising SDK, analytics SDK, or attribution SDK, and the App does not show Apple's App Tracking Transparency prompt because it does not track you across other companies' apps or websites.

Our website. izzywolf.com uses Cloudflare Web Analytics to count visits and page views in aggregate (for example, which pages are read and which link brought a visitor here). It does not use cookies, does not store anything on your device, and does not identify or follow you across other websites. This applies to the website only, not the App.

Ad measurement on our website (Meta pixel) — only if you say OK. When you first visit izzywolf.com we ask whether you're OK with a Meta pixel. If you tap OK, the pixel loads and tells Meta that a browser visited our pages and, if you sign up for our emails, that a signup happened. Meta may use a cookie and information about your browser and device to connect that to a Facebook or Instagram account, and uses it to measure and improve our ads. We never send Meta your email address. If you tap No thanks, or your browser sends a Global Privacy Control signal, the pixel never loads. The pixel is never used on our children's privacy page or our account pages, and it is not part of the App. Change my ad-tracking choice.

Email you sign up for

On izzywolf.com you can ask us to email you. We offer two things, and you choose each one separately:

• Launch notice — one email telling you when the App is available.
• The Lift Line — a monthly newsletter about what's new in Izzy and what's happening on the mountain. We send a confirmation email first, and you are only added once you click the link in it.

Signing up is for adults only (18 and older). We do not send marketing email to children, and we never promote our newsletter inside the App's kid mode.

What we collect for this: your email address, which list(s) you chose, the date and time you signed up and confirmed, and, once we email you, whether a message bounced. We use this only to send what you asked for and to keep our list healthy. We do not combine your newsletter signup with any information from a child's family profile in the App, and we do not use App activity to target or personalize marketing email.

Every email we send has an unsubscribe link that works with one click, and our postal address. You can also unsubscribe by emailing support@izzywolf.com. Unsubscribing from The Lift Line does not affect your Izzy account, and deleting your account does not automatically unsubscribe you from the newsletter — do both if you want both.

We keep your address on a list until you unsubscribe or ask us to delete it. Unsubscribed addresses are kept only so we don't email you again.

Children's privacy

Izzy is a general-audience app, not directed to children under 13, and a child cannot create an Izzy account on their own. A child under 13 can only appear in Izzy as a member of a family added by a parent or guardian who has consented in the App. See our Children's Privacy (COPPA) and Families policy for what that consent covers, exactly what we collect from a child, and how a parent can review, correct, or delete it.

Data retention and deletion

We keep your information for as long as your account is active or as needed to provide the App. The fastest way to delete your account is right in the App: go to Profile → Delete account. Once you confirm, your account and its profile, location, activity, and social data are deleted immediately — no waiting period. If you no longer have the App installed, email support@izzywolf.com from the address on your account with the subject "Delete my account" and we will confirm and complete the deletion. We will delete or anonymize your data except where we must retain it for legal or security reasons. For a complete breakdown of what is deleted, what is retained and why, and what happens to a family, see our account deletion page.

Your choices

• Manage location, microphone, and notification permissions in your device settings.
• Turn AI data sharing off any time in Profile → AI data sharing (Google Gemini); Izzy then sends nothing to Google.
• Edit or remove most profile information in the App.
• Request access to or deletion of your data by emailing us.
• Unsubscribe from any email we send using the link in the email, or by emailing support@izzywolf.com.

Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, but we work to safeguard your data.

Changes to this policy

We may update this Privacy Policy from time to time. We'll revise the "Last updated" date above and, where appropriate, notify you in the App.

Contact us

Questions about this policy or your data? Email support@izzywolf.com.